Sign in Subscribe
News

A Beginner's Guide To AI SEO & 12 Best Tools That Work

Discover the ultimate beginner's guide to AI SEO with insights into 12 practical tools. Master AI SEO strategies today!

Marzooq Asghar

• 14 min read
growing traffic with AI SEO

Are you looking to enhance your website's visibility and drive more organic traffic? Mastering AI SEO has become vital for aspiring website owners in the fast-evolving digital world. Imagine effortlessly boosting your online presence with your content reaching the right audience at the right time. 

Journalist AI’s innovative AI article writer, you can effortlessly create top-notch content for your website that is relevant to your target audience and drives more organic traffic. This tool can help you achieve your goals of understanding AI SEO further.

What Is AI SEO?

AI badge on a human brain - AI SEO

AI SEO uses artificial intelligence (AI) to enhance a website's presence in organic search results. By leveraging AI-based tools, businesses can streamline time-consuming SEO tasks, such as generating content ideas, outlines, or new schema for their websites. AI SEO empowers users to complete tasks more efficiently, allowing them to focus on their overall SEO strategies.

These tools excel at tasks that require machine learning and natural language processing (NLP). These capabilities allow AI software to sift through vast amounts of data and produce recommendations based on their learned insights. As a result, AI SEO can hasten processes that typically demand a significant time investment.

With platforms like ChatGPT, the interaction between users and search engines is evolving to become more conversational. This shift toward more natural language queries may soon challenge traditional keyword-based strategies. Consequently, users expect a more interactive search experience that mirrors human conversations. AI SEO tools analyze webpage performance and content quality, providing actionable recommendations to enhance ranking factors like backlinks, keywords, and user experience. By leveraging AI, businesses can make data-driven decisions that lead to better search engine rankings and increased organic traffic.

Check out this comprehensive video tutorial on utilizing AI SEO:

How Marketers Use AI

marketer exploring new marketing tools - AI SEO

Several content marketers use AI tools to support a range of tasks, from research and brainstorming to project management and analytics. Digital marketers also employ AI to aid with content creation, most commonly crafting copy for social posts, blogs, and websites. A huge caveat is that AI-generated content usually isn’t prepared for immediate publication unless you use a tool specifically designed for writing blog posts, like Journalist AI.

In marketing, it's not a matter of AI versus humans. Instead, the two should be seen as complementary forces, working together to achieve the best results. With AI tools like Journalist AI, content marketers can streamline content creation processes and focus on more strategic tasks. AI tools can help marketers save time, reduce stress, and improve content quality.

Journalist AI, the AI SEO writer that auto-publishes your blog, offers a range of features like Google indexing, content syndication, and "SEO-optimized" writing. By utilizing AI writing, content publishing features, and various automation, Journalist enables companies to produce high-quality content at scale. Sign up today to receive 3 free articles from our AI article writer.

Why Use AI For Your SEO

google nodes interconnected - AI SEO

Although AI and SEO are complex disciplines, when used together, they make it easier to boost your website’s rankings. One thing to remember about search engines is that they always put the user first. They aim to deliver content that’s as relevant as possible.

Because of this, SEO is not just about keywords anymore. It’s about:

Concepts

What is the idea behind the searchers’ query?

Context

What is the intent behind the searchers’ query?

Customer satisfaction

What are the most relevant answers to the user’s query?

Keyword stuffing is a thing of the past, and it's been that way since Google's Hummingbird update. To rank your content, you need a robust link-building strategy and optimization for AI-powered search engines.

Today and in the future, user experience is a key factor in SEO ranking. AI is a powerful tool for ensuring a positive website visitor experience, thereby boosting your rankings.

9 Ways to Use AI To Improve Your Website's SEO

person working hard with AI SEO

1. Creating Content

AI tools are a game-changer when it comes to content creation. Natural Language Processing (NLP) technology uses these tools to generate unique and compelling content in minutes. From blog posts and articles to product descriptions and social media posts, AI content writing tools can create various content types that cater to your SEO needs. You can develop high-quality content quickly and efficiently by automating the content creation process. 

2. Analyzing Data

Analyzing the results of your SEO campaigns is crucial to understanding what works and what doesn't. AI-powered data analytics tools can help you track and analyze your data faster and more comprehensively than manual methods. By identifying patterns and trends in your data, AI can provide valuable insights that inform your SEO strategy. Visual representations like charts and graphs make it easier to interpret your SEO performance data and make data-driven decisions.

3. SERP Research and Keyword Analysis

AI chatbots can assist with keyword research and analysis, a critical component of any successful SEO campaign. By gathering user data, chatbots can identify popular keywords and their use in search engine results pages (SERPs. Leveraging this information allows you to optimize your content for better rankings. Additionally, chatbots provide advanced features like keyword classification, enabling you to group related keywords for enhanced SEO strategy optimization.

4. Content Optimization

Ensuring your existing content is optimized is critical to achieving your intended SEO goals, such as ranking in SERPs. AI tools can help you identify areas for improvement in your content that may hinder its performance. By automating the process of content quality evaluation, AI tools can provide actionable recommendations to boost your content's SEO potential.

Backlinks are a critical ranking factor in SEO. AI-powered backlink analytics tools make it easy to analyze your competitors' backlink profiles and discover potential high-quality sources for backlinks. Rather than manually scouring the internet for backlinks, AI tools can save you time and effort by streamlining the backlink analysis process.

6. Opportunity Discovery with AI SEO

AI-powered SEO tools can help you uncover hidden ranking opportunities that have not been exploited. By providing valuable insights into keyword trends, content gaps, and competitor strategies, AI tools enable you to craft a content strategy that maximizes your website's SEO potential. These insights are invaluable for staying ahead of the competition and boosting your website's search rankings.

7. Technical SEO

Technical SEO encompasses various tasks to enhance a website's search engine ranking. AI content tools can automate tedious tasks like creating XML sitemaps, schema markup, and crawl directives for robots. By streamlining these technical SEO tasks, AI tools free up time and resources that can be allocated to other aspects of your SEO strategy.

8. Content Strategy Development

Chatbots can help you develop a comprehensive content strategy that aligns with user preferences and needs. By understanding user behavior and interests, chatbots assist SEO professionals in creating content that resonates with the target audience. This user-centric approach improves your content's chances of ranking higher in SERPs and attracting more visitors to your website.

9. User Experience

User experience (UX) is a critical factor in SEO, as search engines prioritize websites that offer a positive user experience. AI-powered SEO tools can analyze your website's UX signals, such as page load speed, structure, and navigation, to ensure a seamless user experience. Enhancing your website's UX can improve dwell time, encourage content sharing, and signal to search engines that your content is valuable, ultimately boosting your rankings on SERPs.

AI SEO Best Practices For Beginners

woman following best practices - AI SEO

When integrating AI into your SEO strategy, focus on tasks where AI can provide the most support. Look for areas where AI's strengths align with your team's needs, such as analyzing large datasets for keyword research, identifying content gaps, or monitoring user behavior on your website. Human marketers can make more informed decisions and streamline processes by using AI technology for these tasks.

Consider Users’ Search Intent

To improve your SEO strategy, it’s essential to align your content with users’ search intent. Google aims to provide users with the most relevant results based on their search queries. You can manually analyze the top organic search results or use AI SEO tools, like Semrush, to understand search intent for specific keywords. By tailoring your content to match users’ search intent, you can increase your chances of ranking higher in search engine results.

Align Your Content with E-E-A-T

Google values websites demonstrating Experience, Expertise, Authority, and Trustworthiness (E-E-A-T). Websites with niche expertise, active social media profiles, and positive mentions from other reputable sources are more likely to rank well in search results. You can improve your website's visibility and credibility by using AI SEO tools to optimize your content for E-E-A-T.

Be as Specific as Possible and Experiment with Different Prompts

AI tools require specific prompts and input data to generate accurate results. By experimenting with different prompts and consistently refining your inputs, you can train AI to meet your SEO needs better. While AI can accelerate content production, it's essential to involve humans in the review process to ensure accuracy, relevance, and consistency with your brand voice and quality standards.

Continue to Involve Humans When Using AI SEO Tools

While AI can automate specific tasks and expedite content creation, human oversight is crucial to maintaining quality and relevance. Humans can provide nuanced insights and context that AI may overlook. Regularly review and refine AI-generated content to ensure it aligns with your SEO strategy and meets your brand's standards. By combining the strengths of AI and human expertise, you can optimize your SEO efforts effectively.

12 Best AI Tools For SEO

man helping junior with AI SEO

1. Journalist AI

Journalist AI, the AI SEO writer that auto-publishes your blog. With Journalists's AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and many automation that save you time, Journalist makes it as easy as possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get 3 free articles from our AI article writer.

2. GREMI

GREMI is an AI-powered SEO tool that acts as a copilot for anyone trying to rank their company in search results. GREMI starts the search by turning your product or service description into a list of search keyword recommendations without your help. After that, it will show you content generated to help you market your business next to each one. 

When you’re ready to start tracking, GREMI’s AI-powered tracking software lets you benchmark your current place in the search engine and watch it grow over time. Unlike other AI tools, GREMI has become a trailblazer in turning in SEO SaaS products and a great example of using AI to create helpful products for the next generation of entrepreneurs and marketers.

3. SE Ranking

SE Ranking is a robust toolkit offering many AI tools to help SEO pros build and implement effective strategies. The platform features an AI Writer that can generate topic outlines, paragraphs, or even drafts of entire articles using your preferred tone of voice. SE Ranking doesn’t stop there; it also provides a content editor that checks your writing against top-performing content in SERPs and offers optimization suggestions based on what works best. 

Moreover, SE Ranking uses AI-powered algorithms to analyze SERPs for your target keyword, calculate potential organic traffic, and provide you with reliable data and insights. Using these tools, you can easily create valuable content optimized for search engines and enhance your SEO strategy to boost your ranking potential.

4. Semrush

Semrush is an all-in-one AI SEO tool anyone would need to grow a website. It offers various features for literally all website-related needs. As an SEO specialist and content writer, I use Semrush to conduct site audits, track my website performance, conduct niche keyword research, and create optimized content. If your goal is to create optimized content for your website, you can also use Semrush SEO Content Template to speed up your work. 

For example, Semrush automatically identifies semantically related keywords, minimum text length, and content optimization opportunities. It’s a big-time saver. Besides, it’s available under the Semrush free plan. You can register and try Semrush for free by following this link.

5. INK

INK is an all-in-one SEO platform with an AI writing feature and an intelligent SEO assistant. It generates keyword-focused content based on current trends and algorithms and learns from competitors, enabling engaging content that secures a higher spot in search engine rankings. 

The platform's patented AI-powered SEO assistant optimizes content for search engines and user engagement. Its real-time audience research powers conversion copywriting to transform visitors into loyal customers. It also has a content shield that protects your brand from the pitfalls of AI-generated content, ensuring reputation safety. It provides educational resources, including free courses and videos, and a large Facebook community of marketing experts.

6. NeuronWriter

NeuronWriter is another AI for SEO tool that promotes enhanced content delivery. Using data from Google SERPs, insights from competitor analysis, and natural language processing (NLP), NeuronWriter synthesizes information into targeted content tailored for your targeted keywords. 

The platform has an AI writer powered by OpenAI’s popular GPT model, which not only generates content but also streamlines writing and SEO optimization processes. Consequentially, this AI for SEO tool fosters a streamlined workflow, eliminating the need to switch between software thanks to its third-party integrations with platforms such as WordPress and Google Search Console.

7. WordLift

WordLift employs metadata to improve content in a way favored by search engine algorithms, notably Google. Using WordLift, content is translated into a language that search engines understand, boosting SEO equity. It's designed to automate digital marketing tasks and augment website visibility. This tool's AI capability also contributes to creating a Knowledge Graph, which helps search engines comprehend your content's structure. 

Additionally, WordLift provides a content recommendation system, potentially turning readers into customers by suggesting relevant products within your ecosystem. All these functionalities are guided by the users' company guidelines and tone of voice, ensuring a consistent reader experience.

8. Munch

As video becomes increasingly present in search results, many SEOs seek easy ways to repurpose written content into YouTube videos, TikToks, and more. Enter Munch. Munch AI is a leading content repurposing tool in the video editing category. It's designed to create, repurpose, and analyze content across multiple platforms. 

The platform uses artificial intelligence to extract the most engaging clips from your long-form videos, enabling you to create and distribute impactful content. One of Munch AI's key features is its ability to analyze engagement and control monetization. It provides insights into how your content is performing, allowing you to make data-driven decisions about your content strategy.

9. Surfer SEO

Surfer SEO is another tool we mentioned on this page. This tool optimizes your content creation process with AI. It can help you generate content outlines, research keywords, and identify opportunities to improve your search rankings. 

Surfer SEO can also create full-fledged posts for you, but as we mentioned, it’s probably better to stick to outlines and write the content yourself. However, Surfer SEO can generate those outlines in any of 10 languages, which is great for international businesses.

10. Alli AI

Alli AI is an SEO optimization tool that focuses especially on on-page optimization. It can analyze your web pages' SEO, giving insights into what you can change to rank higher in search results. It also allows you to automate A/B testing to determine the best version of each page. 

Alli doesn’t just do these tasks on a surface level — it can detect (and fix) issues with the coding on your site that might be causing problems for your SEO. It can also automatically write meta tags, alt text, and more. Best of all, it integrates with most major content management systems.

11. Frase

Frase uses AI to optimize content for SEO. It provides content briefs and question ideas to engage the audience better. In addition to its content creation capabilities, Frase also offers a range of SEO tools. These include keyword research and optimization tools, which can help users identify the most effective keywords to target in their content. 

Frase also provides insights into how well your content will likely perform in search engine rankings, allowing you to make data-driven decisions about your content strategy.

12. Diib

Diib is an AI SEO tool that syncs instantly with Google Analytics. It uses advanced algorithms to provide users with an easy-to-use growth plan. It offers a deep analysis of your website, competitors' websites, and industry benchmarks to inform your online growth strategy. One of Diib's standout features is its Answer Engine. 

This tool combines your analytics data with a deep analysis of your website, competitors' websites, and industry benchmarks to suggest how to multiply online. The results are delivered in about 54 seconds, making it a time-efficient tool for gaining insights into your website's performance. Users of Diib appreciate its simplicity and user-friendly design and its ability to provide actionable insights for improving SEO, speed, security, and user experience.

What Does The Future Hold For AI SEO

futuristic approach - AI SEO

AI SEO is on track to revolutionize Search Engine Optimization practices with more sophisticated data analysis and predictive capabilities. This technology is anticipated to enhance how web content is optimized and managed. According to a McKinsey survey, the most commonly reported uses of generative AI tools are in marketing and sales.

1. Enhanced Data Analysis

AI algorithms can process vast amounts of data more quickly and accurately than humans, providing deeper insights into user behavior, search trends, and content performance. This ability enables businesses to make data-driven decisions and tailor their SEO strategies more effectively.

2. Improved Content Creation

AI tools are becoming increasingly adept at generating high-quality content. These tools can analyze top-performing content, identify gaps, and suggest topics likely to attract more traffic. This means content creators can produce more relevant and engaging content with the help of AI.

3. Voice Search Optimization

As voice search becomes more prevalent, AI will be crucial in optimizing content for voice queries. AI can help understand natural language patterns and conversational queries, ensuring that content is tailored for voice search, which often differs from traditional text-based searches.

4. Personalization and User Experience

AI can personalize the user experience by analyzing individual user behavior and preferences. This allows for more targeted content recommendations and a more engaging user experience, which can lead to higher engagement and conversion rates.

5. Predictive SEO

AI can predict future trends and changes in search algorithms, helping businesses stay ahead of the curve. By analyzing historical data and identifying patterns, AI can forecast which strategies will likely be effective, allowing businesses to adapt their SEO efforts proactively.

6. Automation of Routine Tasks

AI tools can automate many repetitive SEO tasks, such as keyword research, on-page optimization, and performance tracking. This saves time and ensures that these tasks are performed with greater accuracy and consistency.

Get 3 Free Articles from Journalist AI's AI Article Writer Today

Journalist AI is the perfect AI SEO solution for companies looking to boost their content creation and digital marketing efforts. This cutting-edge tool offers many features, including AI writing, Google indexing, content syndication, SEO-optimized writing, content publishing, and various automation processes designed to save time and enhance productivity. By combining the power of artificial intelligence with content marketing, Journalist AI makes it easy for businesses to generate high-quality content at scale to improve their online visibility and increase organic traffic.

With the ability to create content quickly and efficiently, Journalist AI is a game-changer for businesses seeking to dominate their industries through compelling, engaging, and SEO-friendly content. The tool boasts a user-friendly interface that simplifies the content creation process, making it accessible to seasoned content creators and newcomers to the digital marketing realm. Journalist AI offers a substantial library of content templates and suggestions to help users get started and generate diverse content types across various industries.

By signing up for Journalist AI, businesses can access three complimentary articles from its AI writer, allowing them to experience the tool's potential firsthand before committing to a subscription. This trial period enables users to gauge the effectiveness of the AI writing tool in enhancing their SEO strategies and achieving their digital marketing goals. Ultimately, Journalist AI is an invaluable resource for companies striving to harness the power of AI to supercharge their content creation and search engine optimization efforts.

Sign up for more like this.

Enter your email
Subscribe