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The Ultimate Guide On How To Use AI For SEO To Boost Rankings

Discover effective strategies on how to use AI for SEO and boost your rankings with our comprehensive guide.

Marzooq Asghar

• 14 min read
AI chip embedded in pc - How to Use AI for SEO

Have you ever found yourself struggling to boost your website's SEO ranking despite investing countless hours in keyword research and content optimization? The world of AI SEO can be complex, but leveraging artificial intelligence can vastly improve your website's visibility and organic traffic. In this article, you will discover valuable insights on how to use AI for SEO as a content marketer or business owner, helping you achieve your objectives efficiently and effectively.

Are you ready to learn how AI SEO can revolutionize your content creation and optimization strategies? Discover how Journalist AI's solution, AI article writer, can help you achieve your goals as a content marketer or business owner.

What Is AI SEO?

analytics dashboard of a site - How to Use AI for SEO

AI SEO entails the utilization of artificial intelligence (AI) to enhance a website's visibility in organic search results. By leveraging AI-based tools, businesses can streamline time-consuming SEO tasks, such as content ideation, outlining, and schema creation, which are pivotal for improving search rankings. 

These tools enable users to complete tasks with greater speed and efficiency, allowing them to focus on developing a robust SEO strategy. The prowess of AI tools stems from their machine learning and natural language processing (NLP) capabilities, enabling them to analyze vast amounts of data and make informed recommendations based on insights gleaned from their learning.

Conversational Search Experience: The Future of Search Queries

Platforms like ChatGPT are reshaping the way users interact with search engines. The interactive nature of these AI-driven platforms is fostering a more conversational search experience. In this evolving landscape, natural language queries are gaining prominence and are poised to challenge traditional keyword-based strategies. For instance, users may now seek information by posing queries like, "Provide me with 10 social media post ideas," reflecting the shift towards more human-like interactions with search engines.

Enhancing Website Performance: Leveraging AI for SEO Optimization

AI SEO tools play a crucial role in assessing webpage performance and content quality, offering actionable recommendations to enhance various ranking factors, including backlinks, keywords, and user experience. By leveraging these tools, businesses can gain valuable insights into ways to optimize their websites for improved search rankings. AI-driven recommendations can help optimize various elements of a website, boosting its visibility and enhancing its overall performance across search engine result pages.

AI SEO represents a paradigm shift in the field of search engine optimization, empowering businesses to harness the potential of artificial intelligence to enhance their online visibility. By leveraging AI-driven tools and platforms, businesses can optimize their websites for better search rankings, improve user experience, and stay ahead in the competitive digital landscape. As the AI SEO evolves, it's crucial for businesses to stay abreast of emerging trends and technologies to maximize their SEO efforts and drive sustainable growth.

Here is a complete video guide on how to use AI for SEO:

What Can AI Do For Your SEO Strategy?

man peeking into GSC - How to Use AI for SEO

More Effectiveness, Efficiency, and Speed

Using AI for your SEO strategy can help you become quicker, more efficient, and more productive in managing your digital marketing. AI is highly automated, which means that lengthy, time-consuming tasks are now eliminated. And because you don’t need to hire developers to code software, you can be more strategic in the planning and delivery of your digital content creation. 

The bottom line? Massive time and money savings. The information that AI for SEO can extract is also incredibly accurate and up-to-date, which in turn helps boost productivity and inform meaningful business decisions.

Improved User Experience and Customer Satisfaction

All AI tools aim to provide a user experience that is as relevant, helpful, and personalized as possible. In a nutshell, AI is there to make your life (and your clients’ lives) better. And what happens if you manage to make your clients’ lives better by providing hyper-personalized services and products? They will come back for more and spread the word about how great your brand is.

Higher Rankings

Last but not least, you can aim for the stars with an AI-powered SEO strategy. You can reach higher SERP rankings today and in the future. One of the reasons is that AI, as we’ve just seen, helps to craft a bespoke, stellar user experience. And user experience is one of the main criteria that impact your SERP ranking.

In addition, AI for SEO will help you lift your rankings because it enables you to discover and use exactly the right keywords, topics, and content that your audience is searching for.

Unlocking the Power of AI SEO with Journalist AI

Journalist AI the AI SEO writer that auto-publishes to your blog. With Journalists's AI writing, Google indexing, content syndication, "SEO-optimized" writing, content publishing features, and a lot of automations that save you time, Journalist makes it as easy as possible for companies to write high-quality content at scale. Journalist is the best B2B AI writing tool. Sign up today to get 3 free articles from our AI article writer.

Benefits Of Using AI For SEO

woman looking at use cases of AI in SEO - How to Use AI for SEO

Search engines rely on artificial intelligence and machine learning to serve up answers to natural language queries every day across desktop, mobile, and voice search. AI models from companies like Google determine how your content ranks and who sees it. Any time we talk about changes to "the algorithms" that govern search, we're talking about changes to a search engine's AI.

For years, human beings have been playing a game with rules set by machines. We try to gain insight into what signals search engines value (comprehensive content, topic clusters, keyword phrases, etc.). Then, we attempt to meet those standards so our content and websites rank favorably. There's no doubt that plenty of talented SEO professionals play this game at an expert level, creating immense value for their companies.

But there are many ways in which machines can play this game better than people. Artificial intelligence is now being used to help individual companies do SEO better and faster because it can analyze patterns in data faster than humans, at scale, and in real time.

Search pros are today deploying AI-powered SEO tools to do more with less and gain competitive advantages that manual work alone cannot match. That includes using AI to optimize existing content, suggest new topics to target, and even automate existing SEO tasks. Thanks to this power to augment and improve AI marketing use cases like SEO, McKinsey analysts writing in Harvard Business Review estimate that AI can create $1.4 to $2.6 trillion of value in marketing and sales alone. Used correctly, AI can give you SEO superpowers.

How To Use AI For SEO

AI output - How to Use AI for SEO

1. Competitor research

Understand the competition better with AI-powered insights into:

  • Rankings
  • Content hubs
  • Tone

Plus, get instant summaries of a competitor’s strengths and weaknesses. You can also do competitor research on a page-by-page basis. For example, instantly analyze the top-ranking pages for a specific search result with AI to find opportunities for your content.

2. Keyword research

Discover relevant short- and long-tail keywords with artificial intelligence. Customize keyword research prompts to focus on surfacing keyword ideas related to your target audience — like first-time parents vs. first-time grandparents — to get even better suggestions.

3. SEO content outlines

One of the most common AI SEO use cases is building content outlines. These outlines can serve as a brief for copywriters, providing valuable information about the target audience, content structure, and search intent.

Like all AI use cases, reviewing the AI’s output is essential. Mistakes in content outlines could result in rewrites, creating hours of work for you and your team. Publishing this content could also risk a less-than-stellar response from readers (and Google).

4. Meta tag ideas

When it comes to AI SEO optimizations, artificial intelligence is fantastic for generating ideas for:

  • Title tags
  • Meta descriptions
  • Headings

Ahrefs and Semrush both offer a free tool for generating title tags. However, creating custom prompts for title tag (or meta tag) ideas is possible. 

5. Image creation

While screenshots offer helpful guidance, custom graphics also provide value, giving users another option for consuming content. Plus, these graphics can stand out in Google Image and AI Overview results, providing another avenue for organic traffic.

Create custom images using AI tools like ChatGPT Plus, Canva, or Gemini.

6. Image alt text

AI can do more than create images for SEO — it can also write their alt text with tools like:

  • Gemini
  • ChatGPT Plus
  • Ahrefs

While ChatGPT Plus requires a subscription, Gemini and Ahrefs are free. While Ahrefs provides a prompt, Gemini and ChatGPT require creating one. 

7. Schema markup generation

Schema markup is a powerful SEO and generative engine optimization (GEO) tactic, but generating structured data can take time. With AI models like ChatGPT, it’s possible to have AI generate schema markup like FAQ and HowTo — and even implement it, depending on your web development skills.

8. Internal linking ideas

Find internal linking opportunities faster with AI-powered SEO. With an effective prompt and the right data connections, finding relevant URLs to link to one another is possible, which can improve website crawling and the user experience.

9. Data analysis

Get instant insight into thousands of data points with an AI model like ChatGPT or Claude. With these tools, it’s possible to upload data, like rankings over time and ongoing optimizations, to uncover and understand trends.

10. Project specs

Help team members, from developers to content writers, better understand the purpose of SEO projects with AI models like Gemini, ChatGPT, or Claude. These models can create effective templates and offer suggestions on making these specs easier to understand for non-SEOs.

11. Page experience analysis

Page experience is a critical part of search engine optimization, and with AI for SEO, it’s possible to leverage artificial intelligence here. With a free tool like Microsoft Clarity, for example, you can access AI-generated insights into user behavior via heatmaps, click maps, and more.

Regular backlink analysis helps you boost this key ranking factor. By finding potential new, high-quality sources in your competitors’ backlink profiles. 

The manual route involves scouring the internet for sites that link back to you and competitor brands. But AI-powered backlink analytics or link building tools can save you from this time-intensive task.

6. Opportunity Discovery With AI SEO

One of the most important aspects of SEO is discovering hidden ranking opportunities that haven’t been exploited. That’s one of the areas artificial intelligence SEO is proving to be effective in helping boost your website’s rankings. Powerful AI-powered SEO tools have emerged in the last couple of years, giving you more in-depth insight into:

These and other insights that you can get from AI-powered SEO software are crucial to crafting a content strategy that will exponentially boost your website’s SEO. With the competition to rank becoming fiercer by the day, you need to find keywords, topic ideas, and other SEO opportunities that aren’t too common. Find opportunities that your competition is not exploiting, and you’ll have a much better chance at ranking.

Granted, finding these opportunities manually takes a lot of creativity, time, and hard work. However, with the help of AI-powered SEO software, you can uncover golden SEO opportunities faster.

13. User Experience

Remember – Google’s (and other search engines) primary focus is the user. This means user experience (UX) is a crucial element of SEO. That’s probably why, in a rare announcement, Google let people know that page experience will be a significant ranking factor starting from the year 2021.

But what is page experience? According to Google, page experience is a set of signals that measure a user’s satisfaction (or lack of it) when interacting with a web page. This goes beyond the page’s informational value. It takes into account the overall UX the page provides. Of course, pages with negative user experience won’t rank and those that offer users a positive user experience.

Where does AI come into play here? With search engines thinking more like real human users, they can determine whether your page will provide users a positive UX or not.

This means when a user inputs a search query, search engines want to make sure they serve up:

  • Relevant and authoritative content
  • Pages with proper structure
  • Pages with easy navigation
  • Pages that load fast
  • Mobile-friendly websites

If users can enjoy a personalized experience on your website, this will increase dwell time and encourage sharing your content. Both are signals to search engines that your content is worth ranking higher on SERPs. Today’s AI-powered SEO tools, like Market Brew, can mimic search engines and give recommendations on what you can do to improve your website’s UX.

As a result, you don’t have to guess whether the SEO gods will smile on your website with favor or not. You can know what pleases them (to a greater degree) and implement that on your website.

12 Best AI Tools For SEO

woman learning How to Use AI for SEO

1. Journalist AI

Journalist AI is an AI SEO writer tool that revolutionizes content creation. The tool not only generates SEO-optimized content but also automates the content publishing process, thus saving you significant time and resources. In addition, Journalist provides features such as Google indexing, content syndication, and the ability to auto-publish content to your blog. By using its AI writing capabilities, companies can effortlessly produce high-quality content at scale. Sign up today to get 3 free articles from our AI article writer.

2. GREMI

GREMI is an AI-powered SEO tool that assists in keyword recommendations, content generation, and tracking your search engine ranking. It leverages AI to convert your product/service descriptions into search keywords and offers content suggestions for marketing. GREMI also provides AI-powered tracking to help you monitor and benchmark your search engine ranking over time. By helping users analyze and improve their website performance, GREMI stands as a valuable tool for the marketing professionals of the future.

3. SE Ranking

SE Ranking is a comprehensive SEO toolkit that includes an AI Writer capable of generating topics, outlines, paragraphs, or entire articles based on your preferred tone of voice. The tool's content editor cross-references your writing with top-performing content in search engine results pages (SERPs) to optimize your content further. SE Ranking's AI tools analyze SERPs for your target keywords, calculate potential organic traffic, and deliver valuable insights to boost your website's SEO potential.

4. Semrush

Semrush is an all-in-one AI SEO tool designed to meet all your website-related needs. The platform enables site audits, performance tracking, niche keyword research, and optimized content creation. Using Semrush's SEO Content Template, you can identify semantically related keywords, optimize content opportunities, and discover minimum text length requirements. By registering for a Semrush free plan, you can explore these features and upgrade your SEO strategy.

5. INK

INK is an AI-powered SEO platform that generates keyword-focused content based on current trends and algorithms. The tool learns from competitors to enhance content engagement and improve search engine rankings. INK's patented SEO assistant optimizes content for search engines and user appeal, driving conversion copywriting to transform visitors into loyal customers. The platform also provides educational resources and a community of marketing experts to support content creators.

6. NeuronWriter

NeuronWriter leverages data from Google SERPs, competitor analysis, and natural language processing to deliver targeted content tailored for specific keywords. Powered by OpenAI's GPT model, NeuronWriter streamlines content generation and SEO optimization, facilitating a seamless workflow for content writers. The tool's integrations with platforms like WordPress and Google Search Console further enhance content creation efficiency.

7. WordLift

WordLift utilizes metadata to improve content visibility and automate digital marketing tasks. By creating a Knowledge Graph, the tool helps search engines understand your content structure, enhancing SEO equity. WordLift offers a content recommendation system and aligns with your company guidelines and tone of voice to enhance reader experience.

8. Munch

Munch is a leading content repurposing tool specializing in video editing. The tool uses AI to extract engaging clips from long-form videos, supporting content creation and distribution across multiple platforms. Munch provides insights into content performance and monetization opportunities, enabling data-driven content strategy decisions.

9. Surfer SEO

Surfer SEO optimizes content creation processes with AI capabilities, offering content outlines, keyword research, and search ranking improvement opportunities. The tool supports multilingual content outlines and enhances international business SEO strategies.

10. Alli AI

Alli AI focuses on on-page optimization, analyzing web pages SEO to improve search rankings. It enables A/B testing and automates meta tag and alt text writing, while also integrating with major content management systems for seamless SEO enhancement.

11. Frase

Frase uses AI for content optimization, providing content briefs and question ideas for better audience engagement. The tool offers keyword research and optimization tools, empowering users to identify effective keywords and improve content search rankings.

12. Diib

Diib instantly syncs with Google Analytics, providing a growth plan based on advanced algorithms and deep website analysis. The tool combines analytics data with comprehensive website analysis to deliver actionable insights for improving SEO, speed, security, and user experience in a time-efficient manner.

Can I Use AI For SEO Without Being Penalized?

man checking manual penalty on site - How to Use AI for SEO

AI can be a valuable asset in SEO, as it enables you to increase the accuracy, efficiency, and performance of your search engine ranking efforts. But one question continues to pop up in this topic: Do search engines penalize AI assisted content?

The answer is no. AI won’t penalize your rankings in any way - as long as you are creating valuable content that aligns with the readers’ objectives. In fact, 42% of marketers trust AI to create personalized content. Search engines like Google reward high-quality, helpful content, no matter the means through which the content is produced. When used correctly, AI can help you achieve just that. Google has directly addressed this issue and released guidelines on how to properly use AI-generated content to meet Google’s E-EAT standards.

While AI can automate certain aspects of SEO and streamline your processes, automating your entire SEO strategy solely with AI is not recommended. AI can assist with tasks like keyword research, content optimization, and performance tracking, providing valuable insights and recommendations.

However, SEO involves various elements that require human input and expertise. For example, building relationships with other websites for backlinks, and understanding the specific nuances of your target audience often require human judgment and creativity. The collaboration between AI and human input allows for a comprehensive and holistic approach to SEO that considers both technical optimization and user-centric aspects.

Get 3 Free Articles from Journalist AI's AI Article Writer Today

Journalist AI is an AI SEO writer that auto-publishes content to your blog. With its AI writing capabilities, content syndication, SEO optimization features, and content publishing automations, Journalist makes it easy for companies to produce high-quality content at scale. Let's delve into the features that make Journalist the best B2B AI writing tool available today.

Automated AI Writing Capabilities

Journalist AI eliminates the need for manual writing by generating high-quality content based on your input. It uses advanced algorithms to craft engaging articles that captivate audiences and drive organic traffic to your blog.

Google Indexing and SEO Optimization

By leveraging Journalist AI, you can ensure that your content is optimized for search engines. The platform streamlines the process of creating SEO-friendly content, enabling your articles to rank higher on Google and other search engines.

Content Syndication and Publishing

Journalist AI not only helps you write SEO-optimized content but also automates the process of syndicating and publishing your articles. This feature saves you time and effort, allowing you to focus on other aspects of your business.

AI-Powered Automations

Journalist AI comes equipped with a host of automations that streamline your content creation process. From generating article ideas to formatting the final copy, the platform takes care of the heavy lifting, empowering you to produce high-quality content efficiently.

Sign Up for a Free Trial Today

If you're looking to supercharge your content marketing efforts, sign up for Journalist AI today and receive three free articles from our AI article writer. Experience the power of AI SEO and unlock new possibilities for your business's online presence.

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